Hello everyone. In this video, we will understand about a very important
feature that impacts our decision-making
and leads us to making certain
decision-making errors. We call these as
decision-making biases and we will learn
about this feature, which is called as
associative coherence. Let me begin with a very
simple and general example of decision-making, and we'll see how do we
take decisions and what happens to us when we
are making decisions? Let us begin with
this situation. Let's imagine a father and son, they are driving in a car and their car meets a
horrible accident. In this car accident,
the father dies. Son is also injured and is rushed to a hospital
for a surgery. He is into the
operation theater, the doctor comes, everybody
is ready for the surgery, just when the surgery
is about to start, doctor looks at
the boy and says, I cannot operate this boy. This boy is my son. Now my question to you is, if this is the situation, who is the doctor. I would want you to think
about the situation carefully and write down the answer to this question on
your note books. Well, the answer
to this question is this doctor is
the boy's mother. Many of us think that, how could this be possible? Father is dead but
then the doctor says, I cannot operate this boy
because he is my son. Then this is a
decision-making bias, this is a stereotype. This is a problem when we
think about the situation, very rarely do we think about that this doctor could
be boy's mother. Now we want to look at what
happens when we are taking decisions and why do we make these kind of errors when it
comes to decision-making? Let us look at this
pattern on the board and I want you to think about and read for yourself
what this pattern is. Let's look at another pattern
and read for yourself, what do you see on the board? Now, let's look at both
these patterns together. You will notice that the
stimulus in the center of both the patterns
is exactly the same. However, when you read
the first pattern, you read it as or many others
would read it as A, B, and C but when we read
the second pattern, many of us will read it as 12, 13, and 14. Now what happens? The stimulus is the same but when we are
taking decisions, we are influenced by what
has happened before, what comes before the stimulus and what is coming
after the stimulus because we saw A and C, we thought the pattern is B. Because
we saw 12 and 14, we thought that
the pattern is 13, then this is a problem. This is a problem, this is a bias and
this feature of decision-making is called
as associative coherence. We make coherence of
the stimulus that we see by looking at what has happened before or
after and the stimulus is interpreted so that it is
coherent to what we know. Ambiguity is suppressed, we become very confident and positive about our decisions and the frightening
thing is that this happens at top speed
even without thinking, we take certain decisions. The pattern, the stimulus, the situation that is before us, we look at it so as
to make what we know, coherence with what we know, so we want to fit it in. Very rarely we recognize that the pattern
could be random. Pattern could be different
from what we know and this feature is the
associative coherence, which makes us take or make certain big errors in
our decision-making. Remember the stimulus
that you may be seeing may actually
be different. It is not necessary
that it should be coherent and this feature of coherence could
lead us to making many decision-making
errors. Thank you.
feature that impacts our decision-making
and leads us to making certain
decision-making errors. We call these as
decision-making biases and we will learn
about this feature, which is called as
associative coherence. Let me begin with a very
simple and general example of decision-making, and we'll see how do we
take decisions and what happens to us when we
are making decisions? Let us begin with
this situation. Let's imagine a father and son, they are driving in a car and their car meets a
horrible accident. In this car accident,
the father dies. Son is also injured and is rushed to a hospital
for a surgery. He is into the
operation theater, the doctor comes, everybody
is ready for the surgery, just when the surgery
is about to start, doctor looks at
the boy and says, I cannot operate this boy. This boy is my son. Now my question to you is, if this is the situation, who is the doctor. I would want you to think
about the situation carefully and write down the answer to this question on
your note books. Well, the answer
to this question is this doctor is
the boy's mother. Many of us think that, how could this be possible? Father is dead but
then the doctor says, I cannot operate this boy
because he is my son. Then this is a
decision-making bias, this is a stereotype. This is a problem when we
think about the situation, very rarely do we think about that this doctor could
be boy's mother. Now we want to look at what
happens when we are taking decisions and why do we make these kind of errors when it
comes to decision-making? Let us look at this
pattern on the board and I want you to think about and read for yourself
what this pattern is. Let's look at another pattern
and read for yourself, what do you see on the board? Now, let's look at both
these patterns together. You will notice that the
stimulus in the center of both the patterns
is exactly the same. However, when you read
the first pattern, you read it as or many others
would read it as A, B, and C but when we read
the second pattern, many of us will read it as 12, 13, and 14. Now what happens? The stimulus is the same but when we are
taking decisions, we are influenced by what
has happened before, what comes before the stimulus and what is coming
after the stimulus because we saw A and C, we thought the pattern is B. Because
we saw 12 and 14, we thought that
the pattern is 13, then this is a problem. This is a problem, this is a bias and
this feature of decision-making is called
as associative coherence. We make coherence of
the stimulus that we see by looking at what has happened before or
after and the stimulus is interpreted so that it is
coherent to what we know. Ambiguity is suppressed, we become very confident and positive about our decisions and the frightening
thing is that this happens at top speed
even without thinking, we take certain decisions. The pattern, the stimulus, the situation that is before us, we look at it so as
to make what we know, coherence with what we know, so we want to fit it in. Very rarely we recognize that the pattern
could be random. Pattern could be different
from what we know and this feature is the
associative coherence, which makes us take or make certain big errors in
our decision-making. Remember the stimulus
that you may be seeing may actually
be different. It is not necessary
that it should be coherent and this feature of coherence could
lead us to making many decision-making
errors. Thank you.